People

Mark Ciccone Mark_Ciccone@monitor.com

As a senior member of the Monitor Networks leadership team, Mark works to bring “applied innovation” to Monitor clients. Over his 30-year career at Procter & Gamble, he held a number of line positions in Marketing and Sales and ran numerous line organizations in the United States and Europe . His primary area of expertise is how to build go-to-market capabilities.

While with P&G, Mark collaborated with many top-tier retailers and suppliers and eventually created a series of innovation centers around the world. These centers enabled the company to work with its customers and suppliers to achieve innovative breakthrough ideas. He was also involved in a number of reorganizations and corporate acquisitions from an integration standpoint.

From 1995 to 2005, Mark served as global director of customer business development. In this role, he helped P&G launch an intervention known as "commercial innovation," which looked at innovation in ways other than product development. That is, how can and should a company innovate regardless of new product news? This encompassed all areas of sales and retail as well as some areas of marketing and supply chain management. The time horizon was the present to three years out.

Mark was very active in the consumer packaged goods and retail industries. In 1999, he introduced RFID into the packaged goods industry and played a role in founding the MIT Auto ID Center. The center ultimately had 70 members, each helping create the standards to make RFID (ePC) possible and scaleable.

A sampling of Mark's other assignments include:

• Managing two of P&G's Paper Products brands

• Serving as head of sales for Health and Beauty Care, which was P&G's largest sales force

• Running P&G Sales Italy, the company's fifth-largest market